The North Face: FUTURELIGHT

To showcase the brand’s ‘barely there’ tech, we highlighted its best features: more comfort, more protection, and more nature.

We leveraged the scale of a massive rock face on social channels, enlisting world-renowned climbers Alex Honnold and Emily Herrington to demonstrate how the gear can take you to new heights.

CD: Tom Olivieri

Sr.CW/AD: Me + Alex Agahnia

AD: Yani Sun

Production Supervisor: Matt Smith