Starbucks asked us to help them feel human again. Not louder, not cooler, just more like the place you go when you want a good cup of coffee and a moment to breathe.

So we chugged our quad shot venti sumatran blends and got to work. We focused on the people, and the ritual that makes morning coffee feel like the start of something. Once we did that, the brand felt grounded again, like it found its way back home.

We decided everyone deserves a pick me up on the morning after the “Big game.“ So we let 'em know that after Super Bowl Sunday comes Starbucks Monday, a day where you can grab a free cup of joe on us.