NFL: Youth FOOTBALL'S "The Handoff"
Thought football was all tackling, taunting, and touchdowns? No way!
We wanted to get kids excited about playing football again, and with NFL athletes all over the country holding down the gridiron as role models, we decided to give kids a look at the fun this sport creates.We built a summer youth campaign called the “Handoff,” a coast-to-coast journey showcasing every aspect of the game, both on and off the field.
There’s no such thing as Offseason, y’all!