NFL Youth: The Handoff

Think football is just tackling, taunting, and touchdowns? Think again!

With NFL athletes being such role models, we decided to show the fun side of the sport to reignite kids' passion for football. We launched "The Handoff," a coast-to-coast summer youth campaign that highlighted every aspect of the game, both on and off the field.

WEEKLY SOCIAL HANDOFFS

We put in work on social, staying close to players to show what they were up to in the offseason via handoffs from other high-profilers in the league.

GCDs: Eric Steele + Lance Ferguson

Sr.AD: Dylan Simel

AD/CW: Bo Han + Colin Frawley

Jr.CW: Me