Myna: Beyond The Physical
What happens when OBJ, Kyler Murray, and the founder Coolkicks partner to give sneaker marketplaces like StockX and GOAT a run for their money? Myna: the brand that’s bringing actual innovation to the occasionally abrasive world of resale.
We pitched, won, then linked up with the Myna team to do some thinking on how best to launch the brand, keeping the momentum going by taking over as their social AOR. Being the sneaker lover I am, I helped establish a TOV that would finish at the rim every time and brought my knowledge of culture into every second of concepting. Right from the jump we blew past their beta signup goal, quickly reaching 200k+ (and growing by the minute).