Myna: Beyond The Physical

What happens when OBJ, Kyler Murray, and the founder Coolkicks partner to give sneaker marketplaces like StockX and GOAT a run for their money? Myna: the brand that’s bringing actual innovation to the occasionally abrasive world of resale.

We pitched, won, then linked up with the Myna team to do some thinking on how best to launch the brand, keeping the momentum going by taking over as their social AOR. Being the sneaker lover I am, I helped establish a TOV that would finish at the rim every time and brought my knowledge of culture into every second of concepting. Right from the jump we blew past their beta signup goal, quickly reaching 200k+ (and growing by the minute).

Vault. Vaulting. Vaulted. 💪 Unparalleled sneaker storage is how we achieve ultimate protection for every collection.

We built a marketplace for every collector, and you’re invited.

There’s more to every pair of kicks than meets the eye. What’s an iconic detail that has you hooked?

The Digital Twin is built to make securing your collection and carrying it with you, one in the same.

Does this make you cringe? We hope so.

Footwear fears are a thing of the past with protection for your collection in the Myna Vault.

The Myna Vault is built to keep your sneakers safer than ever. So you can focus on building your collection while we lock it down.