Myna: Beyond The Physical

What happens when OBJ, Kyler Murray, and the founder of Coolkicks team up to challenge sneaker marketplaces like StockX and GOAT? You get Myna: a brand revolutionizing the often abrasive world of resale.

We pitched, won, and collaborated with the Myna team to strategize the brand launch, and we kept the momentum by becoming their social AOR. As a sneaker lover, I crafted a TOV that consistently finished at the rim, infusing cultural knowledge into every concept. From the jump, we exceeded their biggest goal for beta, quickly surpassing 200k signups.

Vault. Vaulting. Vaulted. 💪 Unparalleled sneaker storage is how we achieve ultimate protection for every collection.

We built a marketplace for every collector, and you’re invited.

There’s more to every pair of kicks than meets the eye. What’s an iconic detail that has you hooked?

The Digital Twin is built to make securing your collection and carrying it with you, one in the same.

Does this make you cringe? We hope so.

Footwear fears are a thing of the past with protection for your collection in the Myna Vault.

The Myna Vault is built to keep your sneakers safer than ever. So you can focus on building your collection while we lock it down.

CD: Tom Olivieri

Sr.CW/AD: Me + Alex Agahnia

ADs: Alejandro Arturo + Ilse Leon

Motion Designers: Yani Sun + Ahmed H

Production Supervisor: Matt Smith