Mastercard: Touch Card
Mastercard’s Touch Card was specifically designed with blind and visually challenged individuals in mind, and it’s changing the way people interact with the world around them for the better.
We’ve all caught ourselves frantically trying to locate the right card in a packed wallet. Annoying, right? Now imagine trying with your eyes closed. Impossible. We locked in on that simple truth and used it to break down barriers at the checkout counter and beyond.
GCDs: Chad Baker + Ethan Schmidt + Pebble Goh
CDs: Caro Rebello + Artur Lipori + Jacob Bakkila + Gong Liu + Hope Grider
Sr.AD: Katie Davis
CW: Me
Awards:
2023 - Cannes Lions - Bronze - Direct • Touch Card
2023 - Cannes Lions - Shortlist - Direct • Touch Card
2023 - Cannes Lions - Shortlist - Creative Strategy • Touch Card
2023 - Cannes Lions - Shortlist - Sustainable Development • Touch Card
2023 - Effie Awards - Silver - Positive Change/Social Good • Touch Card
2023 - Effie Awards - Bronze - Business-to-Business • Touch Card
2023 - Effie Awards- Finalist - Finance • Touch Card
2023 - One Show - Gold Pencil - Physical Products • Touch Card
2023 - One Show - Silver Pencil - Integrated Campaign • Touch Card
2023 - One Show - Bronze Pencil - Customer Experience • Touch Card
2023 - ADC Awards - Gold Cube • Touch Card
2023 - ADC Awards - Silver Cube - inclusive • Touch Card
2023 - ADC Awards - Merit - Integrated/Digital • Touch Card
2023 - ADC Awards - Merit - Branded Content/Entertainment • Touch Card
2023 - The Webby Awards - Web winner • Touch Card
2023 - The Webby Awards - Nominee • Touch Card
2023 - Clio Awards - Gold - Product Service • Touch Card
2023 - Clio Awards - Silver - Audio Craft / Sound Design • Touch Card
2023 - Clio Awards - Bronze - Design/Product design • Touch Card
2023 - Clio Awards - Bronze - Direct /Use of product • Touch Card
2023 - Clio Awards - Bronze - Innovation • Touch Card
2023 - Epica Awards - Grand Prix - Innovation • Touch Card
2023 - Epica Awards - Gold - Financial Services • Touch Card
2023 - D&AD - Graphite Pencil - Direct Product & services • Touch Card
2023 - D&AD - WOOD PENCIL - Customer Journey • Touch Card
2023 - D&AD - WOOD PENCIL - Purchase Experiences • Touch Card
2023 - D&AD - SHORTLIST - Integrated • TouchCard
2023 - D&AD - SHORTLIST - Casting / Talent & Influencers. •. TouchCard
2023 - ANDY Awards - Idea • TouchCard
2022 - Cannes Lions - Silver - Experience Design Lion for • Touch Card
2022 - Cannes Lions - Bronze - Media • Touch Card
2022 - Cannes Lions - Shortlist 3x • Touch Card
2022 - Epica Awards - Grand Prix - Innovation - Touch Card
2022 - Epica Awards - Gold - Financial Service - Touch Card
2022 - LIA Awards - Gold - Integrated in Commerce - Touch Card
2022 - LIA Awards - Gold - Integrated in Financial Service - Touch Card
2022 - LIA Awards - Silver - Design/Direct Marketing - Touch Card - Silver
2022 - LIA Awards - Finalist 2x - Integrated - Touch Card
2022 - Gerety Awards - Bronze -Experience Radio • Touch Card
2022 - CNNS Awards - Bronze - Design • Touch Card
2022 - CNNS Awards - Bronze - Media • Touch Card
2022 - CNNS Awards - Bronze - Direct • Touch Card
2022 - Shorty Awards - Winner - Best in Disability Awareness • Touch Card