Mastercard: Magnificent

Convincing people to use their credit cards more isn't easy—unless it means joining the fight against cancer every time they grab their caffeine fix or swipe for a bodega sammy. Partnering with Stand Up To Cancer and the legendary Sterling K. Brown, we created a 360 campaign with a powerful message and a touch of delightful absurdity.

When all was said and done, we achieved our campaign goal of donating $5 million to the cause.

^I bet you’re asking yourself how he magically got in that fridge?! Sorry, bud. Trade secret.