Mastercard: Magnificent

It’s not easy to convince people to use their credit cards more, but when it means you’re joining the fight to kick cancer’s ass every time you grab your daily caffeine fix or swipe for a bodega sammy, it gets a whole lot easier. So we partnered with Stand Up To Cancer and tapped the man/the myth/the legend, Sterling K. Brown, to deliver a 360 campaign with a meaningful message and just a sprinkle of intentionally ridiculous magic.

Oh, and in case you were wondering, we did reach the campaign goal of donating 5 million dollars to the cause. And that achievement will always overshadow any ad we could ever make.

^I bet you’re asking yourself how he magically got in that fridge?! Sorry, bud. Trade secret.