Mastercard: Heroes Are All Around Us

Businesswomen know passion and perseverance like the back of their hand, and they make defying stereotypes look like a walk in the park. News flash: it isn’t.

We partnered with Marvel to kick off the release of Black Panther: Wakanda Forever by spotlighting real-life heroes: small business owners nationwide. These entrepreneurs aren’t just unapologetic about their success; they’re downright badass.

The campaign earned 573.4M+ media impressions, 17M+ social media impressions, and hosted local small business owners, HBCU students/representatives, and youth groups across 13 exclusive screenings.

 

The Jennifer Hudson Show

Egypt Otis, the owner of Comma Bookstore & Social Club was featured in the commercial and invited to the Jennifer Hudson Show.

 

MOVIE PREMIERE / SCREENINGS

 

SOCIAL

We featured multiple small business owners on our social channels, showing that there are superheroes setting the example in all of our communities.

 

GCDs: Ethan Schmidt + Pebble Goh

CDs: Ryan Barrett + Reto Otterli + Chris Serafino

ACDs: JC Ferrer + Paul Boupha

CW/AD: Me + Cecily Myers

Awards:

2023 - Clios - GOLD - Theatrical/Film: Partnerships/Collaborations. Marvel's Black Panther: Wakanda Forever, Power in Partnership (Mastercard)

2023 - B2 Awards - GOLD - Sponsorships. Mastercard 'Black Panther'