Mastercard: Heroes Are All Around Us

Passion and perseverance are two things that women in business know like the back of their hand, and they make defying stereotypes look like a walk in the park (news flash: it isn’t). So to kick off the release of Black Panther: Wakanda Forever, we focused on the heroes running small businesses across the country. These entrepreneurs aren’t just unapologetic for their success, they’re downright badass. Those in the know might even say they’re Dora Milaje-esque.

We extended our campaign on social, spotlighting entrepreneurs and showing people there are superheroes setting the example in their own communities.