Small business owners are some of the toughest people out there. With Marvel, we got to give them a moment in the spotlight.

We told real stories, brought communities together, and celebrated the kind of grit that doesn’t always get recognized. It was big, warm, and honestly pretty damn inspiring to make.

The campaign earned 573.4M+ media impressions, 17M+ social media impressions, and hosted local small business owners, HBCU students/representatives, and youth groups across 13 exclusive screenings.

Egypt Otis, the owner of Comma Bookstore & Social Club was featured in the commercial and invited to the Jennifer Hudson Show.

We featured multiple small business owners on our social channels, showing that there are superheroes setting the example in all of our communities.

Awards:

2023 - Clios - GOLD - Theatrical/Film: Partnerships/Collaborations. Marvel's Black Panther: Wakanda Forever, Power in Partnership (Mastercard)

2023 - B2 Awards - GOLD - Sponsorships. Mastercard 'Black Panther'