MASTERCARD:

HEROES ARE ALL AROUND US

Businesswomen know passion and perseverance like the back of their hand, and they make defying stereotypes look like a walk in the park. Which it's definitely not. 
We partnered with Marvel to kick off the release of Black Panther: Wakanda Forever by spotlighting real-life heroes: small business owners nationwide. These entrepreneurs aren’t just unapologetic about their success; they’re downright badass. 
The campaign earned 573.4M+ media impressions, 17M+ social media impressions, and hosted local small business owners, HBCU students/representatives, and youth groups across 13 exclusive screenings.
 

THE J-HUD SHOW

Egypt Otis, the owner of Comma Bookstore & Social Club was featured in the commercial and invited to the Jennifer Hudson Show.
 

MOVIE PREMIERE

SCREENINGS

 

SOCIAL

We featured multiple small business owners on our social channels, showing that there are superheroes setting the example in all of our communities.
 
 
 
 

Awards:

2023 - Clios - GOLD - Theatrical/Film: Partnerships/Collaborations. Marvel's Black Panther: Wakanda Forever, Power in Partnership (Mastercard)
2023 - B2 Awards - GOLD - Sponsorships. Mastercard 'Black Panther'
GCDs: Ethan Schmidt + Pebble Goh
CDs: Ryan Barrett + Reto Otterli + Chris Serafino
ACDs: JC Ferrer + Paul Boupha
CW/AD: Me + Cecily Myers