Everyone remembers the Keebler elves! So we upped the magic, opening the Hollow Tree doors once again to let the Elves show us who they are today.

We leaned into the weirdness and sweetness that made the brand lovable, then modernized it without sanding off the charm. Films, little bites of mischief, stories full of personality, and a world that felt alive in that “only Keebler could do this” way.

It made people smile, which is a pretty good day at work.