After winning the business we cracked open the Hollow Tree door and brought the Elves back to life, reimagining the world of Keebler with  fudge at the center of it all. With lore-filled films and 'Elf-vertising' activations, we turned these world famous cookies into a crave-able, sharable, symbol of mischievous elfin magic.

By deepening the brand’s mythology and modernizing its voice, we kicked off our relationship with work that gives Keebler fans something to believe in again.