Cuervo wanted a social voice that felt confident and grounded in the tequila people actually love, not the college stories they try to forget.

We gave the brand a tone with attitude and plenty of heritage. Even on a tiny budget, we experimented, played, built things quickly, and kept finding new ways to make the brand feel alive. 

To celebrate their 250-year legacy, we brought Cuervo a proactive idea for Hispanic Heritage Month. 

We saw how proud the locals were of their favorite resource, so we created an ode to agave set on Cuervo’s La Rojeña distillery in Jalisco, where passionate jimadors tame the ancient plant.

Cuervo throws massive Cristalino parties across the country, so we brought tequila lovers right into the action on social. We even got to build some high impact OOH in partnership with the UFC to bring fans closer to one of our smoothest tequilas to date.

We prepped thirsty spirits drinkers for a summer full of sun and fun, positioning our RTS (ready-to-serve) margs as the key to keeping your head in the party.

We kept the content coming non-stop. From tabletop serve shoots to getting crafty with AI, we collaborated with the Cuervo team to shape a social identity worthy of the Cuervo name.

CD: Tom Olivieri

ACD: Daz Lee

Sr.CW/ADs: Me + Alex Agahnia + Ciaran Smith

Jr.AD: Alejandro Arturo + Ilse Leon

Motion Designers: Yani Sun + Ahmed H

Production Supervisor: Matt Smith

Agency Partner: Matte Projects