Jose Cuervo: Social

Cuervo was in dire need of a social TOV that balanced partying with tequila tradition. And if there are two things I know well, they’re tequila and talking to the internet. I stepped in to give Cuervo the attitude it needed to own a personality as smooth as Cuervo Traditional (It’s 100% agave, not the questionable Especial stuff you remember from house parties).

We’ve achieved a whole lot with incredibly minimal budget, pushing to incorporate motion design and generative A.I. Cuervo has even tapped us for experiential thinking, building foundational activations for the core brand and big-time partnerships. These are just a few of my favorites: