Celsius wanted a boost, so we gave it a pulse. We built a world around people who don’t have time to be tired, the ones chasing life outside the mirror. Their energy isn’t about six packs, it’s about showing up for the lives they’re proud of.

“Live. Fit. Go” was our way of saying, you don’t need to be perfect, you just need to get moving. The brand felt more real after that, more human, more like the friend who texts “you up?” at 6am before your alarm goes off.

CCO: Jeff Stamp

CDs: Kelsey Fritz + Haley Buchner

Sr.CW/AD: Me + Jay Levesque

AD: Jess Leonard